为游戏设计的字体丨FONTS FOR GAMING

游戏行业

2024-10-31

用字体开启完美游戏之旅

游戏是世界上最大的娱乐领域之一，规模比电影和电视业加起来还要大，利润也比它们丰厚。无论是在台式电脑、移动设备还是专用系统上玩游戏，完美的字体会为整个游戏之旅定下基调，我们来看看它是什么样子的？

Gaming is one of the largest entertainment segments in the world — bigger than movies and television combined, and more lucrative than them as well. Whether playing on a desktop computer, mobile device, or dedicated system, the perfect typeface will set the tone for the journey. What does that look like?

基调

TONE OF VOICE

从游戏品牌的主logo到装备菜单和任务栏，字体设计是电子游戏的基调。如果处理得当，合适的字体选择会让游戏栩栩如生，有助于增强整体氛围并清晰传达剧情推动所需的指令。创造成功的游戏体验时，每个细节都至关重要，所选的字体也不例外。

From the primary logo of the game brand, to equipment menus and mission briefings, typography is the underlying voice of a video game. If done correctly, the right font selection can bring a game to life, helping to reinforce the overall atmosphere and clearly conveying the instructions necessary to progress. Every detail matters when creating a successful gaming experience, and the chosen font is no exception.

#FONT#

Iskra

由Creative Assembly开发、Sega发行的战略游戏《全面战争：三国》应用了Iskra字体。

Iskra was used in the strategy game Total War: Three Kingdoms, developed by Creative Assembly and published by Sega.

#FONT#

Alverata

Alverata字体是Gerard Unger对于罗马风格的多元诠释，应用于Albion Online游戏，这是一款拥有数百万用户的中世纪网络游戏。该游戏不仅用了Alverata字体的泛拉丁文字体，还用了它的多文种字体，在其俄语版本中使用了Alverata字体的西里尔文。

Alverata, Gerard Unger’s eclectic interpretation of the Romanesque style, was chosen for Albion Online, a medieval-based online game with millions of users. The game takes advantage not only of the extensive Latin language support of Alverata, but also its multiscript support by using Alverata Cyrillic for the Russian version.

#FONT#

Soleil

Soleil字体应用于 Akupara Games 制作的冒险游戏《异变小镇》中。

Soleil in use in the adventure game Mutazione by Akupara Games.

功能，语言和便捷性

FUNCTION, LANGUAGE&ACCESSIBILITY

让每个玩家都能获取信息是关键的考虑因素，所以尤其对于那些视力受损的玩家来说，选择合适的字体可以改善游戏体验。当处理字形时，有些设计特性可以帮助提高可读性。例如，小字号文本的x高要大一些，明确且易于识别的字形，开放的字腔，合适的间距以及字偶间距。当然，字体的实际应用也非常重要，开发者需要仔细考虑字体质量、风格、大小、行宽、行高、信息层级、版面灰度、色调对比度度等等。

Making information accessible to every player is a key consideration, so choosing the right font can greatly improve the game experience, especially for those with compromised vision. When dealing with letterforms, there are certain design features that can help promote legibility, such as a larger x-height for smaller text, unambiguous letter shapes which are clearly recognisable, open counters, good spacing, and a thorough approach to kerning. Of course, the actual implementation of the fonts is also very important, and developers need to carefully consider font quality, font style, font size, line length, line height, hierarchy, colour, and tonal contrast to name a few.

电子游戏社区不仅仅以英语或拉丁文交流的玩家为主。制作精良的字体支持更复杂的文字系统，无论玩家是在欧洲、中东、印度还是亚洲，都能在游戏中感受到字体设计所营造的一致的外观和风格。许多当代字体支持世界多种语言，并在设计之初就考虑到作为多文种系统字体家族和谐共存。

The video game community is not just centred on the English-speaking world or those using the Latin alphabet. Well-produced fonts which support more complex script systems allow typography within a game to maintain a consistent look and feel, whether that’s for players based in Europe, the Middle East, India, or Asia. Many contemporary typefaces now support a range of the world’s languages and are conceived from the outset to work harmoniously as a multiscript family.

#FONT#

Karmina Sans

为游戏用户界面选择易读字体时，需要考虑的一些设计特性。Karmina Sans字体（如图所示）是承载信息的理想选择，尤其适用于不同字号的文本里。

Some design features to consider when selecting an accessible font for a game’s user interface. Karmina Sans (shown) is an ideal choice for carrying information, especially when put to work at text sizes.

#FONT#

Adelle Sans

Adelle Sans multiscript 字体是一款专为全球品牌和产品设计的字体，具有广泛的文字系统和语言覆盖范围。其拉丁字母支持泛欧洲、泛非洲和越南语，涵盖了 400 多种语言。此外，来自世界各地的设计师共同创作了Adelle Sans的阿拉伯文、亚美尼亚文、中文、西里尔文、天城文、格鲁吉亚文、希腊文、韩文、希伯来文、老挝文和泰文。

Adelle Sans multiscript is a typeface for global brands and products, thanks to its unparalleled script and language repertoire. The Latin has pan-European, pan-African, and Vietnamese support, covering over 400 languages. In addition, designers from around the world have come together to create Arabic, Armenian, Chinese, Cyrillic, Devanagari, Georgian, Greek, Hangul, Hebrew, Lao, and Thai counterparts of Adelle Sans.

可变字体的神奇之处

THE MAGIC OF VARIABLE FONTS

可变字体（或规范地称为OpenType可变字体）是一种相对新的字体格式，它支持在单一字体文件中预定义多个字重和风格形式。这样生成的文件要比传统的单一字体文件小很多，也更加容易安装，并且可以在这些预定义中生成接近无限的风格。

Variable fonts (or formally, OpenType Font Variations) are a relatively new format which allows for multiple weights and styles to be contained in a single font file as predefined instances. The resulting file is considerably smaller than the equivalent static font files and means easier installation and access to almost-infinite styles between those predefined instances.

从实用性的角度来看，可变字体可以根据所处的使用语境做出实时响应，在用户界面设计中有许多实际应用。例如，如果可变字体支持字宽或小字号视觉调整，那么当文本的横向空间较小时，字体可以变窄；或者可以换成x较高和稍微加粗的较小字号。

From an accessibility point of view, a variable font can respond dynamically to the context in which it is used, with many practical applications for user interface design. For example, if the design space supports a width or optical axis, it could become narrower when there is less horizontal space to set the text, or switch to a version with a larger x-height and slightly more weight for smaller text.

#FONT#

Tablet Gothic

Tablet Gothic 是一款无衬线字体系列，专为需要在大量信息中保持灵活性和图形一致性的数字出版和印刷出版物而设计。这款字体具有粗犷、简洁、干净的外观，符合人们对 Grotesque 字体的期望，其个性在页面上能够脱颖而出。无论是技术还是美学层面，Tablet Gothic 的 84 种风格（以及可变字体样式）均表现出色。

Tablet Gothic is a sans serif family for digital and print publications needing both flexibility and graphic coherence amidst dense amounts of information. It delivers the sturdy, straightforward, and clean appearance expected from a grotesque while allowing its personality to stand out on the page. Whatever the need, Tablet Gothic’s exhaustive 84 styles (or infinite variable font styles) perform well both technically and aesthetically.

定制字体

CUSTOM TYPEFACES

无论是需要单一风格字体还是需要支持其他语言的整个字体家族，一款和字库厂商共同开发的定制字体可以在游戏中提供全面的字体版面控制。从品牌塑造的角度看，定制字体有助于在一系列游戏作品中具有识别性，并提升品牌体验的一致性。

Whether there’s a requirement for a single style or an entire family with additional language support, a custom font that’s developed in collaboration with a type foundry can offer complete typographic control within a game. From a branding perspective, a bespoke font can help to make the typography instantly recognisable across a range of game titles and facilitate a unified brand experience.

#FONT#

方正xPCL

（绝地求生冠军联赛）体

方正×PCL（绝地求生冠军联赛）体是由方正字库和绝地求生冠军联赛共同打造的一款充满少年感、具有团队协作精神、整体风格硬朗、性格刚强的创意黑体字。整体字形内部结构方正紧密、布白均匀、避让有序使字体拥有简洁干练、坚韧牢固的特点。与传统平切设计不同，此款字体将底部倾斜的笔画做了斜切处理，让笔画更加硬气、使字体具有书写感，同时增添昂扬无畏的少年气息。

定制Custom字体Fonts

用专业走进品牌的内心Enter the heart of the brand
with professional用字体传递品牌的声音Convey the voice
of the brand with fonts

用专属定制字体，提升品牌价值、增强品牌影响力
精准传递品牌形象，打造独一无二的品牌新视觉

定制专线：010-82531401 010-82531377

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为游戏设计的字体丨FONTS FOR GAMING

定制Custom字体Fonts

方正×PCL（绝地求生冠军联赛）体 Bold

Iskra Regular

Karmina Sans Regular

Alverata Informal Regular

Soleil Regular

Adelle Sans Regular

Tablet Gothic Regular

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