字体介绍

Rotis® Sans Serif字体家族可以说是Rotis®字体超级家族中最普遍和最突出的。为了配合Rotis® Serif字体家族、Rotis® Semi Serif字体家族以及Rotis®Semi Sans字体家族，Rotis® Sans Serif已经逐步界定了欧洲商业设计的许多方面。 由于对抱有保守心态且又决心在衬线和无衬线字体之间做一个清晰界定的排字工人的失望，在20世纪的大部分时间里，德国平面设计中的反传统者Otl Aicher开始着手开发一种可以挑战那些传统主义者设想的字体。他试图在一个超级字体家族中创造过渡元素以便将衬线和无衬线设计融为一体。
结果就出现了Rotis超级家族。Rotis Sans Serif在这包含四个字体家族的超级字体家族中最为突出。其很高的易读性使其很快在整个欧洲的标识设计中占有了一席之地，同时也使其成为正文文本的首选。它是时代精神中根深蒂固的一部分；特别是在德国，几乎不可能遇到任何不包含Rotis Sans Serif的媒体。
Otl Aicher继续在创作Rotis的工作室工作，直到1991年他英年早逝。从那时起，Monotype Imaging购买并重新发行了Rotis Sans Serif以及Rotis超级家族的其他成员。

The Rotis® Sans Serif font family is arguably the most ubiquitous and prominent of the Rotis® Font Superfamily. Designed to work alongside the Rotis® Serif font family, the Rotis® Semi Serif font family, and the Rotis® Semi Sans font family, Rotis Sans Serif has come to define many aspects of European commercial design.
Frustrated with the conservative mentality of many typographers who were determined to draw a clearly defined line between serif and sans serif typefaces, Otl Aicher, an iconoclast of German graphic design during much of the 20th century, set out to develop a typeface that would challenge those traditionalists assumptions. He sought to create transitional elements within a super font family that would blend serif and sans serif designs.
The result was the Rotis superfamily. The standout amongst this superfamily of four was Rotis Sans Serif. Its controlled transitions and high legibility quickly earned it a place in logotype designs across Europe, while making it a go-to for body text as well. It is an entrenched part of the zeitgeist; in Germany, especially, it is almost impossible to encounter any media that does not contain Rotis Sans Serif.
Otl Aicher continued to work at the studio where Rotis was created until his untimely death in 1991. Since that time, Monotype Imaging has purchased and reissued Rotis Sans Serif and the rest of the Rotis superfamily.